With a smile

This awareness campaign stands out as the most intricate one I've had the privilege to develop with my creative team at Picnic. It was showcased in DE, NL, and FR.

Our task was to create ads for the slower selling autumn season.
We decided to focus on a favorite topic: the weather.
Emphasizing the idea that Picnic delivers during rain, snow or wind – always with a smile. This way we highlighted the convenience aspect of the delivery service.

Photography

During the development of this campaign, one of the most challenging tasks was to simulate snowy, windy, and rainy conditions in September. However, after conducting thorough research, we were fortunate to find a fantastic company to collaborate with and bring our campaign idea to life.