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Summer
Campaign
This awareness campaign, one of our first major initiatives in Germany, aimed to inform our target audience at Picnic - couples with children living at home - about our diverse BBQ assortment. The campaign ran across The Netherlands, France, and Germany, reaching audiences in multiple regions.


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Project process
As we developed the campaign within a tight 2-week timeframe, finding suitable actors/customers, especially children, with availability and a fitting location posed challenges. However, after a demanding initial week of coordination and planning for the film and photoshoot, the team came together smoothly, allowing us to deliver the project on time.
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