Christmas Campaign
The busiest time for the grocery market is undoubtedly the Christmas season. During this period, I collaborated with the marketing team to introduce Picnic's first Christmas Booklet in Germany. This booklet targeted every customer who placed an order with Picnic one month before Christmas, offering them a variety of cookie recipes to enjoy and adding another incentive to place a new order.
In addition to the printed booklet, we also launched an in-app recipe feature in Germany. To maintain a consistent visual style, I worked closely with Paul Ischebeck to develop a new grid system for photographing the recipes and end products.
Behind the scene
Since we didn't have pastry experts or professional cooks, the challenge was creating unique recipes from scratch. We spent a considerable amount of time with a lot of backing, numerous test rounds with our colleagues to determine which recipes would appeal to our customers.
Additionally, the challenge extended to preparing and photographing everything in our small office kitchen and nearby office space.
